Mission

We design and facilitate innovative products and services. We also believe in co-design methodologies, sharing design thinking essentials - empowering people and companies to make a difference with their products and services.

You’ve got a pressing need for new ideas, new products, or a new direction.  So you turn down a well trodden path, pulling multiple people into a room to throw out ideas for hours on end..  This technique is so ingrained in our corporate cultures that it has become second nature.  Yet,   scientific studies show that traditional brainstorming does not always lead to the most or the best solutions. This is because traditional brainstorming suffers from issues such as production blocking, evaluation apprehension, free-riding, shared view effect, and group think to name a few(1,2).  ZenStorming™ minimizes the impact of these cognitive roadblocks by using technology and a different methodology to eliminate the productivity issues associated with traditional brainstorming.  

The result?  Each individual contributes in a powerful way, less time is spent in meetings, and more and better quality  ideas and solutions are generated.  By simply guiding the process in a carefully controlled manner, the whole becomes greater than the sum of its parts.

Contact Michael Plishka to discuss how ZenStorming™ can help you generate more quality ideas in less time.

1. Bernard A. Nijstad and Wolfgang Stroebe; How the Group Affects the Mind: A Cognitive Model of Idea Generation in Groups; Pers Soc Psychol Rev 2006; 10; 186

2. Erich H. Witte; Toward a Group Facilitation Technique for Project Teams; Group Processes Intergroup Relations 2007; 10; 299